In the past, marketers thought of advertising, sales promotion, public relations and other communication tools separately. Many agencies became specialists in one of these areas, minimizing the impact that happens when they all work together. Clearly, this is not the optimum situation, especially considering that the effectiveness of different communication tools changes over time.

Today, an increasing number of companies are benefitting from integrated marketing. First, it makes them understand the role of different communication strategies. Second, it makes the point that the company's brand and customer message is more powerful if it is communicated consistently through all media. And finally, if a company wants to be known for its high quality, it must produce and communicate high quality in all of its messages.

Marketing Communications is the art of selling. It is also the science of building relationships. We view it as the “relationship” between the seller and prospective buyer. This requires a thorough understanding of the client’s brand, the target consumer, as well as the competitive environment and a commitment to develop the right message and communicate it memorably and consistently.

At IMW, we work to meet our clients’ sales goals by creating a single, persuasive selling message that is relevant to the audience. We focus on leveraging the strength of your product or service to make your message stand out in the media. We take a cross-disciplinary approach to marketing, because we’ve learned that the best results link the strategy and creative through the collective power of disciplines.

The Right Information – The Right Ideas
Just as the world of electronics has captured so much capacity in new products like an Apple iPhone or a Garmin GPS can capture a world of knowledge, IMW has harnessed the knowledge of successful marketing programs by providing the right people with the right information which results in the right ideas!

We start with our “Brand Discovery Brief” – working with our clients to gain insights and develop the strategies that lead to big ideas. Success comes from having a richer connection to the client’s needs, a more focused passion for the products we work on and a closer relationship to the people we work with.

We challenge ourselves to identify the changes in marketing trends and use of new tactics, such as social marketing and Web-based marketing tools while always being mindful of the accountability for high returns on spending.


More Cost-Effective Communications
Our experienced team develops strategic plans with unique customer insights. We strive for fresh creative ideas and content that resonates with our target. We search for ways to promote sales along with seeking public relations opportunities that keep the brand in front of your customers. The account management and production teams keep projects on time, on budget, and on strategy.

The rest of the IMW team comes from a virtual asset base. Based on our client’s individual needs and budgets, we assemble, manage and work with a high-level team for each project that makes the most sense for our clients. We work with our established network of associated creative talent, media planners/buyers, search engine optimizers, senior-level web designers, photographers, videographers and other accomplished marketing specialists on an as needed basis.

This approach provides the solutions many clients need, without limitations, at a price they can afford – without sacrificing quality.