IMW WINS “GOLDEN THINKER” AWARD FROM NAPS
FOR EXCEPTIONAL MEDIA COVERAGE

Irvine, CA (August 15, 2006) – Integrated MarketingWorks (IMW) was recently honored with the “Golden Thinker” award for its Summer Grilling program on behalf of the Hass Avocado Board.

Each year, the North American Precis Syndicate (NAPS) issues the Golden Thinker award to companies who have developed stories that generated exceptional media coverage. IMW’s Summer Grilling with Avocados release resulted in over 36 million media impressions, the equivalent of $117,000 in ad value according to NAPS. The story featured innovative usage ideas for avocados in summer recipes including Creamy Avocado Potato Salad, a delicious, healthy twist to the traditional summertime favorite. The story appeared in 827 newspapers across the country including 25 of the top 50 markets.

About Integrated MarketingWorks
Founded in 1990, IMW is an award-winning marketing communications agency representing clients in a broad range of both consumer and B2B industries. IMW’s professional staff provides experience from years of working with major US brands and is also schooled in the latest communications opportunities provided by emerging technologies. Each IMW client is provided with a customized team that is headed by a seasoned account manager to make their programs – large or small – a success.

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